<aside> 😟 Problem: The world of dog sports, particularly scent-based competitions, lacks a comprehensive and user-friendly web application that caters to the needs of both participants and event organisers. Current processes for registration, payment, event search, competition entry, score tracking, and certificate generation are often manual, time-consuming, and prone to errors. This creates inefficiencies, frustrations, and barriers to participation within the dog sport community. There is a clear need for a centralized platform that streamlines these processes, enhances accessibility, and promotes engagement among enthusiasts.

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<aside> 🎯 Goal: To develop a user-friendly web app for scent-based dog sports, streamlining registration, payment, event search, competition entry, score tracking, and certificate generation.

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<aside> 👤 My Role: Research, Low-fidelity, high-fidelity, and mobile-responsive screens in collaboration with another designer.

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<aside> ⏰ Duration: Initial designs (low-fi and high-fi) took a month and a half. Iterations based on feedback took 3-4 months.

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<aside> 👥 User Roles: Member, Host, Super admin, and Judge

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About K9 Scent Games

K9 Scent Games is a US-based company that specializes in providing unique scent-based training services for dogs. These training services are not only fun and engaging for the dogs, but also beneficial in enhancing their natural scenting abilities. The company achieves this by organizing a variety of competitions, often referred to as trials, which are offered at numerous skill levels, from beginner to advanced. Upon successful completion of these trials, K9 Scent Games further acknowledges the dogs' skills and progress by bestowing upon them official certifications.

Competitive Analysis

After the discovery calls with the client, I kickstarted our UX design process with extensive competitive analysis. Competitive analysis of other websites revealed opportunities for streamlining processes online, such as the registration and onboarding experience. Competitive analysis insights revealed weaknesses such as:

• Registration process was complicated with downloadable forms and PIN numbers to enter.
• The complicated registration process required for the applications to explain the process through lengthy text or videos.
• Even if registration process and trial entry was completely online, there was no mechanism to track a dog’s past performance.
• There were no portals for the host, super admin, and judge roles.